How We Score

Here, at www.mortgagelenderscompared.com, we are committed to helping you make informed decisions when shopping online. To this end, we’ve created in-depth reviews of the brands listed as well as a scoring algorithm that gives a numerical score (out of 10) plus a star ranking (out of 5). This scoring system is calculated based on two unique parameters (Semrush and TrustPilot) with varying weights, each receives a separate score of up to 5.

Our scoring system is calculated based on:

Brand Reputation: We want to ensure that the brand listed is reputable and recognizable, and as such, we use data from Semrush's comprehensive and trusted competitive research tool and traffic analytics platform. It delivers estimates of any website’s mobile and desktop traffic. The prestige of the brand is determined based on Semrush's evaluation of clickstream data, encompassing user activity, search tendencies, and engagement levels, in order to precisely gauge the brand's visibility, reliability, and authenticity. When using Semrsh's score, we adjust it to our formula of 0-5.

Consumer Reviews: TrustPilot’s independent review platform has over 120 million consumer reviews of over 550,000 brands. With a constantly growing arsenal of reviews, TrustPilot is one of the best ways to gauge consumer satisfaction and is thus factored into our scoring system. TrustPilot has a scale of 1 to 5, which is adjusted to our weighted formula. If a brand is missing a TrustPilot score, the total score will be calculated solely on our brand reputation parameter, Semrush.